Zinetra is a project of brand identity, created for a ficctional stationery brand focused on organization and productivity. Designed to support everyday planning, the planner features a yearly calendar, fixed monthly layouts, detachable monthly spreads, and dedicated space for daily notes and scheduling.

The project was developed as a cohesive brand system, encompassing logo design, a flipbook logo animation, editorial design for the planner, and a brand guidelines zine. The final prototype was entirely produced by hand, printed on recycled paper using a home printer, and sewn with french link stitches.

The organic shapes that fill the planner’s front and back covers were traced from projected shadows of my own house plants, and then painted with acrylic paint. Inspired by these life forms, these objects were designed to look like they belong at home, blending in everyday spaces.